Innovating, Expanding and Diversifying
For over 18 years, Nova Group has stood as a symbol of trust, innovation, and progress in the Indian agricultural industry. We are driven by a mission to empower farmers and enhance agricultural productivity through science-backed, sustainable agri-input solutions.
With a foundation built on innovation, a robust distribution network, and a deep-rooted commitment to research and development, we have consistently adapted to meet the rising demands of Indian agriculture – while maintaining profitability and exceeding industry benchmarks.
Our reputation is built on a proven track record of operational excellence, supported by clear strategies for capacity expansion and an unwavering focus on quality assurance. Guided by a visionary leadership team, Nova Group continues to generate long-term value for stakeholders, partners, and the millions of farmers we proudly serve.
R&D Excellence
Innovation is at the core of our growth. Our in-house Research & Development division is a key pillar of our business, equipped with modern laboratories, testing equipment, and a team of experienced agronomists, chemists, and scientists. This dedicated facility is constantly engaged in developing next-generation Soil Health Management, Crop Nutrition, Biostimulants, New Technologies and Crop Protection products. Through rigorous field trials and feedback loops with farmers, our R&D team ensures that every product meets the highest standards of efficacy, safety, and sustainability.
State-of-the-Art Production Facilities
To support our growing portfolio of 720+ products, Nova Group operates advanced production units strategically located to ensure timely manufacturing and distribution. Our facilities are equipped with automated systems, quality control labs, and
environmentally compliant processes that guarantee consistency, reliability, and safety in every batch.
A major milestone in our journey is the establishment of a new, advanced formulation facility – a fully automated, ultra-modern unit dedicated to advancing innovation in agricultural solutions. This cutting-edge plant, one of the largest of its kind in South India, represents a significant leap toward efficiency, precision, and excellence in product formulation. Designed to meet global manufacturing standards, it enhances our capacity to deliver high-performance products at scale while ensuring strict quality control and sustainability.
From formulation to packaging, every process is optimized for scalability, automation, and regulatory compliance, empowering us to stay ahead of market demand while maintaining superior product integrity.
Unmatched Product Registrations – A Key Differentiator
One of Nova Group’s most significant competitive advantages is our extensive portfolio of over 720 registered Agri-input products – a distinction that sets us apart from most players in the Indian agricultural industry. This remarkable achievement reflects our deep regulatory expertise, relentless focus on innovation, and commitment to meeting the diverse needs of Indian farmers. Few companies in the sector can match the breadth and depth of our registered offerings, which span Soil Health Management, Crop Nutrition, Biostimulants, Crop Protection products and PGRs. Our robust registration base not only enables us to serve a wider range of crops and geographies but also strengthens our ability to respond quickly to emerging market needs with compliant, high-quality products – cementing our position as a trusted and comprehensive agri-input provider.
Widespread Marketing & Distribution Network
Nova Group’s success is powered by one of the most expansive agri-input marketing networks in India. With a presence in over 12,000 dealer outlets, we ensure that our products are available to farmers in even the most remote rural regions. Our on-ground
sales force, comprising NKSK team, works closely with retailers and farmers to provide technical guidance, demonstrations, and after-sales support. Our structured promotional campaigns such as Nova Rath, Nova Kshetra Pradarshan and Nova Choupals have given a sound knowledge and fruitful solution to a wide range of agricultural problems and helped us to increase our success rate and credibility.
We believe in building relationships, not just transactions. Our marketing philosophy emphasizes education-driven engagement, ensuring that farmers not only have access to our products but also understand how to use them effectively and responsibly.
Today, our reach extends to over 1.9 million satisfied farmers, a testament to the trust we’ve earned through consistent service, proven results, and our farmer-first approach.
0+
Total Products
0Lakh +
Satisfied Farmers
0+
Dealers
PRESENCE
VISION
MISSION
RECOGNITION
Maintaining consistent growth performance, we have initiated back ward integration process of CPC business, aims to manufacture new off patent molecules. Looking to engage eminent personalities and open for collaborations for its sustainability in growing competitiveness and to deliver safe chemistry.
Work at Nova
At Nova, we create opportunities by encouraging “idea leadership” and taking responsibility for decision making, by gaining experience in varied roles enabling adaptability in an ever-changing business environment. We create an environment that translates to meaningful work and real growth at every level, where hard work and a supportive team are key to achieving goals. Our collaborative work style offers the support you need to make an impact on our business, while simultaneously developing the career you want through your own efforts.